Online Learning Service

 Situation Analysis: -

Online-learning is a medium for engaging learners in an online training course. Courses can exist in many forms, using different types of technologies. Commonly used in organizations and corporations, e-learning can help learners complete training and education objectives with ease and flexibility as compared to traditional classroom-based learning.

Usage of variety of content, including audio and video lectures, presentations, assessment, assignments, polls, surveys, reading materials, multiple choice question answers and more.

A Learning Management System (LMS) is used to publish the courses online. An LMS allows course instructors to streamline their e-learning content allowing learners to access the course material in one easy-to-access location.

A variety of studies have evaluated the impact of Online-learning and concluded that supported by holistic approaches that include appropriate policies, infrastructure, professional development, it can help produce positive outcomes

To implement and employ Online-Learning service as a universal educational-tool for the citizens of the country to its maximum extent.

 Increasing working-efficiency and effectiveness in the Organizations.   Increase user-accessibility, time flexibility along with portable distance education.

Introduce a Universal Smart Education System: -

1. Video Marketing

Khan Academy is one of the most successful EdTech companies today: they've got over one million teachers registered on their platform, and about 4 million exercises completed each day.

Goal is to help students learn at their own pace and build a platform that adapts to the individual's style of learning. Should take full advantage of Video Marketing of Online Marketing and reach millions of people to increase the customer base. Also, upload certain demo sessions and events on YouTube.

Part of the reason video marketing works so well is because people like to consume content as efficiently as possible. No one wants to read pages and pages of text that may or may not be useful to them. The content has a different "feel" compared to a regular classroom lecture that might last 30-45 minutes or beyond. And it's free, which allows them to reach a wide range of students.

The benefits of video marketing are becoming more and more recognized. B2B companies especially are seeing a lot of value in video marketing — 73% of B2B companies that use video marketing see significant ROI from it. Video can also help cement your company's message in the minds of your target audience.

However, if you add video, then people will retain 65% of the information.

2. Inbound Marketing

Although 60% of marketers have an inbound marketing strategy, Inbound marketing is different from older, more traditional forms of marketing in that it doesn't focus on getting customers through cold calls or direct sales. Instead, it provides content for potential customers at every step of the buyer's journey in order to move them down the funnel more effectively.

Produce Targeted Content - Education is a very fragmented industry, which means that it can be hard to reach the right person at the right time. That's why it's important to produce content with the target buyer personas in mind. In this case, it they are the Students as well as the Teachers.

Paid traffic — Work well for products that don't require a huge financial commitment to purchase. For example — Using of Facebook Ads to promote the E-Learning Business to promote sensitive students.

Segmentation — Due to presence of multiple Stakeholders in the Online Learning Business, it’s important to segment the audiences properly so that each group only sees content of their interest. Depending on which option users click, they will be shown different types of content that fits their specific needs and situation.

For example, a school administrator might not have much interest in a Math tutorial video that's aimed at delighting students.

3. Marketing Mix

Product: Quality and Designed Courses (Industry Updated), Weekly Assignments, Fair-Evaluation Assessments

Place: Working Payment Gateway to purchase the course directly from Websites or from Social Media Posts.

Price: Affordable and Standard pricing of the courses along with eye catching discounts

Promotion: Email Marketing, SEO, SEM, Brochures/leaflets, Hoardings, PR, Social Media Campaigns, Blogs.

1. Awareness

Creating the awareness to the customer about the Online-Learning service. Performing SEO, SEM, Trade Shows, Inbound and Content Marketing to reach to a maximum number of audiences.

1. Interest

Now after gathering your customers, it’s time to give them information about the service/platform. Need to feed them with emails, newsletters, brochures/leaflets, conducting webinars, case-studies etc.

2. Evaluation

Interested customers will start to compare it with competitors. Now, it’s time to provide them demo sessions, presentations highlighting our key and attractive features which makes the service platform different from that of its competitors. 

3. Decision

Now its commitment time. Making sales calls to our customers can test their commitment to our service. The decision is taken by them whether they will sign up for the online-course or not. Committed customers will keep repeat the business with the platforms.